301 redirects is a permanent redirect which passes between 90 to 99% of link equity in the redirection of pages. It is a web server function where an old URL can be converted or redirected to new URL. 301 redirect is used on the website to ensure users and search engines that they access the latest version of a webpage that has been moved from the old or original URL.
The problem of the canonical issue arises when your redirects are not properly in place. Through canonical tag, you can tell search engines that a specific URL represents the master copy of your page. To resolve the canonical issue you have to employ proper canonical tags to relevant pages on your website. By doing this you can streamline your SEO practices and your website will become more attractive and robust.
Google panda update initially known as ‘farmer’ is a search filter introduced in February 2011 to reduce the prevalence of low-quality websites in Google’s organic result page. Google panda was launched to stop sites with poor quality content from working their way into Google’s top search results. The aim of Google Panda was to reward high-quality websites and remove the presence of low-quality websites in Google’s organic SERP.
Penguin update was launched by Google on 24 April 2012. The main aim of launching Google Penguin update was to eliminate search engine ranking of those websites which violates the guidelines of Google Webmaster. Google penguin was focused to catch sites consider to be spamming its search results, in particulars those doing so by applying black hat tactics involved in increasing artificially the ranking of a webpage by manipulating various links pointing to the page.
Google Penguin update targeted two practices specifically.
WordPress is the perfect CMS for SEO. It builds the websites that rank higher. If you want to target the front page of Google is the best platform for you. Here are some of best wordpress SEO plugin which are helpful in getting a higher rank on the first page of Google.
1. Yoast WordPress SEO Plugin
3. Broken line checker wordPress plugin
4. SEO Pressor
5. SEO Ultimate
6. SEO by Squirly
7. SEO image optimizer
Paid SEO is the paid form of search engine optimization. It allows you to pay for showing your website on the search engine page result. Paid SEO includes PPC (pay per click). In paid search engine optimization you have to pay to display your website when someone searches for a specific keyword in the search engine.
Organic SEO refers to the methods which are used to obtain a high ranking on a search engine result page in unpaid and algorithm-driven results on the search engine. Organic search engine optimization includes back linking, boosting keywords and writing high-quality content that helps in improving the rank of a site’s page.
SEO helps in making your website one of the best leading generation tools you have. It increases your site’s ranking for content by using business related keywords you want to target.
*Some of the SEO strategies are listed below which will help in generating more leads.
1. Optimization of your homepage and content
2. Use of alt tag for images
3. Use of local SEO strategies for local business
4. Building an active blog and optimizing blog posts.
A Meta description is a tool or function of advertising copy. It draws the readers or visitors from the search engine result page to the website. A readable and compelling description can improve the click-through rate. Therefore your Meta description should be concise but not more than 160 characters. The Meta description should contain characters 150 to 160.
A hyperlink is a link, text or graphics in a document that links another files or object with the current page. Google used to index only about hundred kb of a page and use of links not more than 100 is an ideal for a page under 100 kilobytes. Therefore you should use links less than a hundred to give your users a good experience